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Making it easier to get more meetings

Reps are Stuck

Because of the seemingly impossible task of breaking through the barriers, reps believe their only choice is to work with the people they know.

Here’s a little secret – prospecting isn’t dead.

But because reps think it is, they blame the company for the lack of leads and stay in the “friend zone.”

of sales reps believe that prospecting is the most challenging part of the sales process
of decision makers still prefer to be contacted via phone

There’s No Magic Bullet

Sellers are right. The old ways of prospecting don’t work. Buyer behavior has changed.

The solution: shift from selling to learning how to eliminate customer resistance and develop a new skill set. If they do:

  • Prospecting gets easy
  • Connect rates skyrocket
  • Reps gain momentum

Sales Training That Streamlines Prospecting

For B2B sellers who need to:


Move deeper and wider into accounts


Shift from reacting to leads to generating demand and filling the pipeline


Move upstream from the evaluator to the decision-maker

What is Access?

Access is a one-day workshop that reframes how sales professionals prospect, making it easier to connect and build relationships.


Access – Program Elements

Prospecting is still alive and well, you just need a radically different approach to succeed.


The Neuroscience

The brain processes 5,000+ messages a day and understanding what’s driving buyer resistance is critical to moving past the “friend zone.”



Reframing The Approach

Most sellers lead with the solution, without ever acknowledging the customer’s needs or challenges. We help reps flip the script and learn a framework that will increase engagement rates by 366%.


Access Strategies

Learn the rhythm and the four access strategies to get more meetings.



Want more detail?

Download an overview of the entire Access workshop.




What Makes Access Different?

Change is hard – we make it easier by taking a radically different approach.

Reduce Resistance

Prospecting isn’t dead but it has changed and reps have failed to evolve with it. With a rejection rate of 98%, they are frustrated and must be shown that effective prospecting starts with their approach.

Which roles do we serve?

ASLAN provides leadership sales training for:

Business Development Reps

Account Managers

Sales Executives

Sales Development Reps

Inside Sales Reps

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"Reps have less than 2% success rate because they don’t know how to position a meeting."

What Workshop Formats Are Available?



With our classroom option, we get in the trenches with your reps, show them the ropes, then provide constructive feedback.

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Working with a remote sales team? Our virtual training combines all of the benefits of the classroom setting, with the ability to span the globe.


Train the Trainer

Turn your managers into coaches equipped to drive change with our leadership workshop designed for learning development teams, and front-line leaders.

What are the Benefits of our Prospecting Training?


Secure more meetings - increase by 22X


Generate higher response and click-through rates - 365% increase


Eliminate seller's fears


Land more appointments with decision-makers

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

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Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac

ASLAN Resources

Before you go, here are some resources to help you investigate our ideas and approach.