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QuadCoaching™ Micro-Workshop

Remove the greatest barriers to coaching – time and desire to change

Traditional Sales Coaching Falls Short

This is because most training programs don’t take into consideration the two biggest barriers to coaching – time and willingness to change.

of managers spend 30-60 minutes individually coaching sales reps each week 
                                                    of sales coaching is done by front-line sales managers                                                            

You Need Four Strategies Not One

Coaching is the key to change, but coaching everyone the same limits development and wastes time. By dividing reps into four groups (or quadrants) you can save time, see behavior change, and increase your coaching ROI.


Learn When To Coach and When To Lead

A smarter approach to coaching, for sales leaders who:


Want to regain lost time each year


Don’t have time to coach


Encounter reps that are resistant to change


Find that coaching doesn’t equal change

What is QuadCoaching?

QuadCoaching is a half-day workshop that helps sales leaders learn to coach to each archetype – Independents, Detractors, Strivers, & Achievers – improving receptivity and effectiveness.


QuadCoaching Module Detail


Measure Desire

Desire is rarely talked about in most sales trainings. In reality, it should be a focal point.

Every rep has different desires that will ultimately determine how – and if – sales leaders should spend time coaching them.


Identify Archetypes

Categorizing your team into one of four sales archetypes makes it easier to coach those who are open to change and lead those that are not.


Remove Barriers

A rep’s receptivity to change is the only requirement to coaching.

We help sales leaders grasp this concept to shift the burden of change and save countless hours trying to coach the wrong people.


Align Development

Effective coaching isn’t just a conversation. It requires sales leaders to observe, diagnose, identify gaps, and gain commitment to a development plan.


Leverage Tools

Learning theory is one thing. Putting it into practice and driving change is another.

We equip sales leaders with:

  • Assessment tools
  • Playbooks
  • Development plans
  • Performance agreements

Ready For A Closer Look?

Download an overview of the entire QuadCoaching workshop.


How is QuadCoaching Different?

Reframe Influence

Investing time and resources in training means addressing the two biggest barriers in coaching: time and a willingness to change. Receptivity is often overlooked in leadership training– we make it a point of emphasis.

Which roles can benefit from QuadCoaching?

ASLAN provides leadership sales training for:

Directors of Sales

Front-Line Managers

Sales Leaders

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"Desire Determines Development."

What Learning Formats Are Available?



Classroom delivery is our most popular option. This allows sales leaders to fully immerse themselves in the Other-Centered approach and get hands-on training as they learn the four sales archetypes.

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Great option for learning without borders. We package all the on-site content in a half-day virtual workshop that can be used for leaders located across the country, or globe.

What are the Benefits of our Sales Management Program?

Leaders are more strategic - eliminating time wasted (average of 1.5 months/year)

Improve coaching ROI

Stronger sales culture, resulting in less turnover

Improve rep performance by an average of 44%

The results of the training with ASLAN far exceeded our expectations. The Direct Banking Center increased its deposits by 270% and increased loans by 200%. 

The Retail Banking division saw deposits increase by 168%, service per household increase by 20% and the success rate of customer calling campaigns went from .5% to 9%. 

S&T Bank

Senior Vice President

Within a year of implementing ASLAN’s complete account development process, we grew revenue 5% while customer demand was declining. And we saw incremental revenue growth of 46% within existing accounts.

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Director of Learning

When ASLAN was hired, our goal was to grow from just under $700 million to $2 Billion. We achieved the goal in just 3 years and ASLAN played a key role. Not only do they have the best sales development programs but their ability to learn our business and customize the program was exactly what we needed to transition our sales force.

Fortune 500 Telecommunications Company

Director of Learning

We realized a 30% increase in incremental revenue within six months of hiring ASLAN for one reason – we embraced their process to turn our managers into coaches.

Schneider Electric


Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


We at InsurMark just completed what I believe to be one of many training programs with your company….I congratulate you on your success and want to comment on how impressed we are for who you are and what you stand for…The values that your company demonstrates are admired! To all of you, you have a home run in regards to your curriculum, your staff, and your philosophical standing in the business world! Thank you for ‘walking the walk’!



To determine the impact training would have on our business, we hired ASLAN to train our inbound reps in two of our four call centers. Bottom line, we recouped our six-figure investment in 30 days. Reps that were trained outperformed untrained reps by almost 8X.

Fortune 1000 Industrial Distributor


We wanted to test the impact of ASLAN’s approach, so we trained a select group of veteran reps and managers and compared the results. The reps that were trained and coached outperformed their peers by 56%.

Fortune 100 Insurance Company


After hiring ASLAN, we reduced customer attrition by 50% in the first two years — 5 times our goal. In the third year, we ended the year up 7,600 customers.

Fortune 1000 Energy Company

Vice President of Operations

Within the first four months of implementing ASLAN’s program, appointments set with cold prospects jumped by 300% and engagement rates increased by 808%.

Fortune 1000 Life Insurance Company


Our field guys gave this program the highest rating because it took the mystery out of prospecting. They learned where to focus, how to get there, and it wasn’t based on cheesy manipulation tactics. It’s the best program I’ve seen.

Fortune 100 Medical Manufacturer

Vice President

Of all the initiatives we’ve rolled out this year, ASLAN’s Catalyst program has been the star of the show. Your process, your ability to understand our DNA was truly amazing. You guys are freak’n awesome to work with! Every time I talked to one of our leaders they rave about the program. Not only was the program extremely successful but your people blew us away. Everyone we met with from ASLAN, were truly exceptional. We love our partnership with ASLAN.

Fortune 500 Insurance Company

Vice President of National Sales Training

Someone asked me recently why I've sold more than 2 times the nearest seller and get 25% more appointments. The simple answer is most reps don't understand how to create receptivity. I've used this other centered approach to selling since 2015. It completely reframes how you think about selling and that's why it works.

Tyler Bergman

Regional Vice President, Financial Services

Selling is dumb. Don’t sell things. Listen, be genuine, be curious. This philosophy and approach helped me find my voice as an account manager. Instead of providing me with antiquated sales scripts, I learned how to navigate the roadblocks that were keeping me from growing my accounts and it’s helped me consistently exceed both my professional and quota goals.

Blake Schlukbier

Global Account Manager, Red Hat

This strategy and methodology moved my team from good to great, outperforming teams four times our size. We are now guides and managers of the sales process rather than pushers and pullers. Employing these techniques opened doors with decision makers who consistently denied access in the past. Bottom line, it worked in the toughest market we’ve ever faced.

Robert Zeman

District Sales Manager, Aflac

ASLAN Resources

Before you go, here are some resources to help you investigate our ideas and approach.